Buying Directly from the Farmer
It's evening. The household work and field work has been done. The family is sitting in the old wood-paneled room and watching the evening news on television. It's a good opportunity for Karin to sit down at her computer and check her e-mails. Karin makes a note of the new orders: A total of twelve cartons of plums, 20 baskets of apricots, and six crates of different varieties of apples.
It is late-summer. In the fruit orchards surrounding the handsome farmhouse, the fruit is hanging heavy in the tree branches. "No problem," Karin says to herself, "We can finish that by tomorrow afternoon. Then the customers can pick up the harvest-fresh produce directly from the farm." She confirms receipt of the orders and then quits for the evening.
Karin is a farmer. And she enjoys it. She likes the work on the farm, the freedom to try new things and to go new ways. The farm isn't big, but it has a sunny location overlooking the Eisack Valley (Valle Isarco) and is blessed with rich soil on which fruits and vegetables thrive. And the pristine mountain air do their part, too, to give their produce that unmistakable aroma and taste. "Since we have joined forces with other farmers throughout the Seiser Alm / Alpe di Siusi to market our various products directly, the work is even more fun," says Karin. Now that they realize just how big the demand is for farm produce among natives and visitors, alike, restaurants are increasingly making use of local products, and are enriching their menus with typical regional dishes and local specialties. "It used to be that only a few people knew about all of the things we produce. More importantly, they didn't know how to access our products," notes Karin.
It is late-summer. In the fruit orchards surrounding the handsome farmhouse, the fruit is hanging heavy in the tree branches. "No problem," Karin says to herself, "We can finish that by tomorrow afternoon. Then the customers can pick up the harvest-fresh produce directly from the farm." She confirms receipt of the orders and then quits for the evening.
Karin is a farmer. And she enjoys it. She likes the work on the farm, the freedom to try new things and to go new ways. The farm isn't big, but it has a sunny location overlooking the Eisack Valley (Valle Isarco) and is blessed with rich soil on which fruits and vegetables thrive. And the pristine mountain air do their part, too, to give their produce that unmistakable aroma and taste. "Since we have joined forces with other farmers throughout the Seiser Alm / Alpe di Siusi to market our various products directly, the work is even more fun," says Karin. Now that they realize just how big the demand is for farm produce among natives and visitors, alike, restaurants are increasingly making use of local products, and are enriching their menus with typical regional dishes and local specialties. "It used to be that only a few people knew about all of the things we produce. More importantly, they didn't know how to access our products," notes Karin.
"Dig in, Alpe di Siusi"
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